Rapper Bow Wow has signed with basketball star Stephon Marbury’s
Starbury apparel brand to help design his own line of clothing.
The decision is a result of Bow Wow’s pursuit of an affordable clothing alternative.
Bow Wow is the first entertainer to join forces with the Starbury team.
Starbury wanted to partner with Bow Wow in part because of the efforts
that he has made to give back to the community throughout his career.
On why he embraces the Starbury philosophy, Bow Wow says,
“I think families should have a real choice.
I want my fans to be able to wear nice shoes and clothing and to also have money in the bank.
The smart consumer can have both.” He will begin crafting a variety of items for an
official launch later this year.
Bow Wow, who’ll be releasing his seventh album New Jack City Pt. II in March,
recently negotiated a deal with the trailblazing brand to design a new line featuring clothes,
shoes and sneakers for men, women, boys and girls. The collection, which will be both affordable and
in line with the latest fashion trends, will be available for sale beginning in November 2009.
Consumers will be able to purchase the merchandise at www.starbury.com, www.princebow.com
and www.amazon.com. (Pop Culture Madness)
The rapper-turned-actor previously released his own clothing line in 2003.
Just in time for the back-to-school shoppers, Bow Wow’s new Shago clothing line hits stores this week.
The apparel is influenced by other rappers’ menswear lines, such as P. Diddy’s Sean John,
but is designed for boys and features sizes ranging from 2 to 20, according to Bow Wow’s spokesperson.
Shago, which takes its moniker from letters in Bow Wow’s real name, Shad Gregory Moss,
includes three collections: Classic, Knight and Racing.